The City of Ipswich Destination Management Plan aligns with the complementary development of attractions and activities as described in the Brisbane Visitor Economy Strategy 2014-2020, with the aim of doubling the value of tourism by 2020. The plan is a critical part of the overarching City of Ipswich Economic and Workforce Development Plan which prescribes the path to delivery of quality corporate services, measures development of key industries and profiles the growth of the City of Ipswich.